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MOVANO RINGS
Location
Durham University
Date
JANUARY 2024
Project type
Market Analysis
This Project evaluates the Movano Evie Ring, a wearable health device designed specifically for women. By leveraging biometric sensors for real-time health tracking, the device offers valuable insights into personal health management. The project also integrates the UTAUT framework to assess the key factors driving adoption and its market potential.
Objective: Assess the adoption drivers and market potential of the Movano Evie Ring, focusing on innovation and usability.
Key Insights:
1. The integration of biometric sensors provides personalized health insights, appealing to health-conscious women.
2. UTAUT analysis reveals key factors driving adoption, including performance expectancy and social influence.
