OPTIMIZING PAID AD CAMPAIGNS

Space Avenue, an interior design company, aimed to optimize its paid ad campaigns on Google Ads and Facebook Ads to improve performance and reduce costs.

The task involved refining audience targeting, testing ad creatives, and optimizing ad copy and landing pages to boost engagement and conversions.

Strategies Implemented:
-Data-driven audience refinement
-Testing various ad designs
-Improving ad copy

Results Achieved:
-30% increase in user engagement
-25% rise in conversion rates
-27% reduction in cost-per-click (CPC)